What is an AI Visibility Score?
An AI Visibility Score is a score out of 100 that measures how well a business website is optimised for discovery by AI-powered search engines. It covers three areas: Search Engine Optimisation (SEO) Foundation (30 points), Search Generative Optimisation (SGO) (35 points), and Generative Engine Optimisation (GEO) (35 points). A score below 40 means the business is invisible to AI. A score above 90 means the business is AI Ready.
Why is my business not appearing in ChatGPT or Perplexity search results?
AI search engines like ChatGPT and Perplexity recommend businesses whose websites are structured for AI extraction. If your site lacks schema markup, atomic answer blocks, and entity authority signals, AI tools will recommend a competitor instead. The three most common reasons businesses are invisible to AI are: missing structured data (JSON-LD schema), content that is not formatted as direct answers to customer questions, and AI crawlers being blocked by an outdated robots.txt file.
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the practice of structuring a business website so that AI-powered answer engines — such as ChatGPT, Perplexity, and Google AI Overviews — can confidently find, understand, and recommend the business in response to relevant customer queries. GEO builds on traditional SEO by adding entity authority, atomic answer structure, and AI crawler accessibility.
What is Structured Generative Optimisation (SGO)?
Structured Generative Optimisation (SGO) is the process of formatting website content so AI language models can extract and quote it directly. This includes writing question-based headings, adding concise 30–80 word answer paragraphs below each heading, implementing FAQPage and HowTo JSON-LD schema, and ensuring content depth exceeds 600 words per key service page.
How long does it take to improve AI search visibility?
Perplexity and Google AI Overviews can reflect improvements within days to weeks after technical fixes are implemented. ChatGPT and Claude typically take 3 to 6 months as they rely on broader web index updates. SMAIDM's audit report prioritises fixes by speed of impact so clients see results as quickly as possible.
Who is SMAIDM for?
SMAIDM serves small and medium businesses, digital marketing agencies, and white-label resellers across South Africa who want their clients to appear in AI-generated answers — not just traditional search results. The platform is used by agencies as a lead generation and client retention tool, providing branded AI visibility reports under their own identity.
What does the SMAIDM audit report include?
The SMAIDM audit report includes: a total AI Visibility Score out of 100, individual scores for SEO Foundation, SGO, and GEO, a grade band from Invisible to AI through to AI Ready, a list of specific findings with severity ratings (Critical, High, Medium, Low), the top four prioritised fixes, an AI citation status showing whether the business is being cited by ChatGPT, Perplexity, and Gemini, and a competitor comparison showing the closest competitor's score and the specific opportunity window to overtake them.
SMAIDM Agency — About Us
SMAIDM is a South African digital marketing and AI optimisation agency founded by a team with expertise in social media marketing, AI-driven content strategy, on-location filming, and photography. We help businesses become visible in the new AI-powered search landscape. Our platform, smaidm.online, provides free AI Visibility Score audits and paid implementation services starting from R1,200 per month.
Contact us at smaidmsagency@outlook.com or call +27 82 266 0899. We are based in South Africa and serve clients nationally and internationally.
Client Results — OBAA
"SMAIDM identified that our website was completely invisible to AI search engines. Their audit showed us exactly what to fix and why. Within weeks of implementing their recommendations, our business started appearing in Perplexity and Google AI Overviews for our target keywords." — OBAA, South African Business
SMAIDM Pricing Plans
SMAIDM offers three plans for businesses and agencies. Choose the plan that fits your needs.
| Plan | Price | Best For | Key Features |
|---|
| Starter | R1,200/month | Small businesses | Monthly AI visibility audit, score tracking, email report |
| Agency | R3,500/month | Digital agencies | Up to 10 client audits, white-label reports, competitor comparison |
| Enterprise | Custom pricing | Large agencies | Unlimited audits, custom branding, API access, dedicated support |
All plans include a free AI Visibility Score audit. Run your free audit now or contact us to discuss your needs.
How to improve your AI search ranking
There are four steps to improve your AI search ranking. First, fix your technical SEO. Make sure your site has a valid sitemap, robots.txt, and canonical tags. Second, add JSON-LD schema markup. This helps AI engines understand your business. Third, rewrite your headings as questions. AI engines prefer content that directly answers customer questions. Fourth, build entity authority. Add your phone number, email, and social profiles to your website.